A legacy of heritage and timeless stories.
Tradition
a heritage through generations
The term Old Money refers to families who have built wealth across several generations. Its roots lie in the European aristocracy of the 18th and 19th centuries, particularly in England and France, where wealth was linked to lineage and legacy rather than consumerism.
Reserved by nature, these families were recognised for their discreet behaviour and their preference for garments of impeccable quality, worn without ostentation.
Timeless luxury
the evolution of classic style
Old Money style is more than a fashion trend; it is a philosophy of life that embraces subtle sophistication and enduring luxury. To adopt it is not only to choose garments of superior quality but also to express values and preferences that transcend generations.